Images by Andrea Martiradonna. , In May 2019, Kering agreed to pay a $1.25-billion tax settlement with the Italian fiscal authorities following Gucci's tax irregularities during the 2011-2017 fiscal period. , In 2015, Gucci launched its own environmental profit and loss initiative.  Then, from 1995 to 1997, Investcorp sold its interests in Gucci for around US$1.9 billion.  The 1980s were characterized by a mass-production of Gucci products, which generated revenue but negatively affected Gucci's position as an exclusive luxury brand.  By 2011, the fund grew to $150,000, including $50,000 for a newly created Women Documentary Award. Gucci Luxury Goods & Jewelry Casellina di Scandicci, Florence 1,130,651 followers Creative Director Alessandro Michele has redefined Gucci as a luxury brand with a contemporary approach to fashion. Location. It was started by Guccio Gucci (1881 – 1953) in Florence in 1909. Watches*: Products can be brought to any authorized point of distribution in the U.S. or mailed to the appropriate address below: East coast: GTSC 150 Totowa Road Doors 50-51 Form and line adhering to the ordered principles of geometry, surfaces and facades wrapped in precious high tech materials: these are the tangible expressions of the Gucci brand, where quality and high fashion co-exist alongside historical tradition, which are to be found at the company’s new offices outside Florence. Gucci is seen as one of the most famous, successful, and easily recognizable fashion brands in the world. His son Maurizio Gucci inherited his father's majority stake in the company and launched a legal war against his uncle Aldo for full control of Gucci (a prosecution led by the city prosecutor Rudolph Giuliani, and with Domenico de Sole representing the Gucci family). The level of performance of the building is based on the most rigorous criteria for sustainability from the material cladding the exterior to all other materials and technology used.  In October 2018, Marco Bizzarri warned the Chinese ecommerce giants Alibaba and JD.com that Gucci could not open shop on their websites as long as they would not remove the many fake Gucci products out of their listings. Gucci (/ˈɡuːtʃi/, GOO-chee; Italian pronunciation: [ˈɡuttʃi]) is a luxury brand of fashion house based in Florence, Italy. Next to the hangars, a six-story tower breaks the symmetry of the project and unifies the different parts of the program. Gucci (/ ˈ ɡ uː tʃ i /, GOO-chee; Italian pronunciation: ) is a luxury brand of fashion house based in Florence, Italy. Posted On December 4, 2020 CPP-LUXURY 0 DIOR has opened a temporary boutique in the Swiss ski resort of St. Moritz. Maurizio Gucci hired Dawn Mello to put Gucci back on tracks. ", In November 2019, the movie director Ridley Scott announced making a movie about the Gucci dynasty, with Lady Gaga playing Patrizia Reggiani. , In 1961, Gucci opened a store in London and Palm Beach, and launched the Jackie Bag.  This coup d'éclat in the fashion world launched a cold war between LVMH and the new Gucci-PPR coalition. In 2018, Gucci operated 540 stores for 14,628 employees. Alessandro Michele had been working for Gucci since 2002 and served as Frida Giannini's deputy and head accessories designer. Italian luxury fashion house Gucci has opened its new headquarters in the fashion capital of Milan. In March, Pinault's group bought out 40% of Gucci at $75 a share, and LVMH's shares decreased to 20.7% in a dilution process. 2016. , In February 2019, Gucci removed a black balaclava sweater with a rollup collar and a cut-out red-lipped mouth from its shelves after it had been compared to a blackface costume. Tips 2. The headquarters of Gucci, Italy, should urge and encourage its branches in China to comply with the necessary ethical standards in China (and every other host country). The project, that followed the demolition of a previous productive building located in the same position, has included full architectural design services, of the interiors and the general refurbishment of the green areas and parking lots within the campus (45.000 sq.  Its product lines include handbags, ready-to-wear, shoes and accessories, makeup, fragrances, and home decoration. Gucci is an Italian fashion label founded in 1921 by Guccio Gucci, making it one of the oldest Italian fashion brands in operation today. The company made handbags of cotton canvas rather than leather during World War II as a result of material shortages. Paolo Gucci, son of Aldo, tried to launch the brand Gucci Plus on his own. Gucci has opened a new headquarters in Milan, Italy, designed by architects Piuarch, transforming a former Caproni aircraft factory. Following family feuds during the 1980s, the Gucci family was entirely ousted from the capital of the company by 1993. Zoom image | View original size. Aldo, the son of Guccio, became increasingly involved in the family company since he started working there in 1925. Gucci's holding company Guccio Gucci S.p.A. is based in Florence, Italy, and is a subsidiary of the French luxury group Kering. The US President John F. Kennedy called Aldo Gucci the "first Italian ambassador to the United States". , In the history of Gucci, up until the end of the Gucci family era, the design, promotion and production of Gucci products were handled by the members of the Gucci family.  In January 2015, Bizzarri appointed Alessandro Michele creative director of Gucci. , Dawn Mello was hired in November 1989 as Gucci's executive vice president and chief designer. In 1977 alone, Gucci launched 34 lawsuits for counterfeiting. It comes under the Gucci Group which is owned by Kering. Gucci Hub Milan Headquarters Building GUCCI HUB The old Caproni factory, built in 1915 in the eastern suburbs of Milan, has been brought back to life thanks to a renovation and redevelopment project transforming this old plant – which stands out due to its warehouses with shed-style rooms, large hangar and internal corridors – into the new Milan offices of the famous fashion brand, Gucci. Human Resources, Finance, Corporate Social Responsibility & Environmental, Compliance, Legal & Corporate Affairs, Management Information Systems, Security & Crisis are the departments that manage all the collateral aspects of Gucci’s business, allowing the company to have an excellent performance on the international market. Completed in 2016 in Milan, Italy. Gucci Company Contact Phone Number is : 39-055-759221 and Address is Florence, Italy Gucci Company is a consumer goods manufacturing industry which deals in leather goods, clothing, and Fashion products. Gucci Headquarters / Genius Loci Architettura. Prada is super cheap compares to gucci on sizes of bags.  In Brussels, Aldo's son Roberto piloted the first Gucci franchised store. Gucci’s New Headquarters (Italy) Gucci, the leading luxury brand of Italian fashion has chosen Alsina as a supplier of materials for the construction of its new headquarters in the eastern outskirts of Milan. With the Rodeo Drive opening came the launch of Gucci's first dresses. Shop the Gucci Official Website. Milan, Italy. All images are © each office/photographer mentioned. He convinced his father to grow by opening a new shop in Rome (21 Via Condotti) in 1938, and launched more Gucci accessories (gloves, belts, wallets, keychains). Gucci Headquarters.  In September 2019, Marco Bizzarri announced Gucci's intention to go entirely carbon neutral. Gucci also produces makeup and fragrances as well as developing a home decoration division (Gucci Décor).  A tension occurred in December 2000 when Gucci bought 51% of Alexander McQueen's couture house, as McQueen was also the creative designer of LVMH's Givenchy at that time. , Alessandro Michele launched the Renaissance of Gucci.  In June 2013, Chime for Change organized the Sound of Change Live concert which generated $4 million to fund 200 projects in 70 countries.  Revived through the hot-bod hedonism of Tom Ford's creations, Gucci also launched provocative products in limited edition such as silver handcuffs, a G-string  and provocative ad campaigns such as the G logo shaved on pubic hair. 1998: The Gucci "Genius Jeans" broke the record of the most expensive pair of jeans ever. Gucci Headquarters. Save. It’s a 4 storey (12.000 sq. Client/Owner. Ethical issues at Gucci in Shenzhen, China 179.  In July 2013, activist Lydia Emily was commissioned to paint a mural on Skid Row, Los Angeles of a woman named Jessica, who is a survivor of human trafficking. By the end of 2016 the Gucci headquarters will move in Via Mecenate 79. , During a September 2019 show that resembled a défilé of mental patients, a catwalk model held up her hands on which "mental health is not fashion" was written, a reaction to the brand's inappropriate commercial use of the imagery of mental deficiency.  However, "according to Gucci, the ruling does not affect the use of its GG logo in the region" because "Gucci is the owner of several other valid registrations for this mark, including a Community Trade Mark (covering the European Union) for its iconic GG logo and those rights are directly enforceable in the U.K.", In November 2008, the website TheBagAddiction.com was shut down after being sued by Gucci for selling counterfeit products. Gucci .  In April 2019, the company launched Gucci 9, a 500-employee network of 6 call centers worldwide for high-end customer service. , In 1921, Guccio Gucci bought his own shop on 7, Via della Vigna Nuova in Florence, Azienda Individuale Guccio Gucci, where he sold imported leather luggage. , In 2019, Gucci's sales reached 9.6 billion euros.. In 1947, Gucci launched the Bamboo bag.  In October 1995, the company was publicly indexed on the New York Stock Exchange with an initial stock value set at US$22. Gucci has just opened its new headquarters in Milan, designed by architects Piurach. An added bonus is the 2,000 square foot runway venue, which will hold all …  Ford and Mellow revisited the 1970s archives of the brand. In 1935 the invasion of Ethiopia by Mussolini led the League of Nations to impose a trade embargo on Italy.  Gucci also revived its makeup collection and launched its first fine jewelry collection. , On 5 November 2013, the UK's Intellectual Property Office issued a ruling that Gucci had lost the rights to its GG trademark in the UK "to a version of the GG logo in four categories, which encompassed garments such as bracelets, shoulder bags, scarves and coats".  With a feminized menswear, a strong feminist stance and a 'Geek-Chic' style, Alessandro Michele introduced a postgender props for Gucci. After the war, the Gucci crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence.  Ridley Scott had already announced this plan in 2007 with Angelina Jolie in the role of Patrizia Reggiani. In 1986, Aldo Gucci, 81, with only 16,7% of Gucci left in his possession, was sentenced to a year in prison for tax evasion (in a prison where Albert Nipon was also an inmate). Browse the latest collections, explore the campaigns and discover our online assortment of clothing and accessories. Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany. 19, 1999", "Pinault Wins Long Battle To Control Gucci Group", "Rival left fuming as Gucci sews up McQueen deal", "2 Key Figures in Gucci's Turnaround Are Quitting", Italian fashion house Gucci denies ousting CEO, "Fashion Executive Sets About Fixing Gucci", New Gucci chief Bizzarri viewed as a rising star, "After Frida Giannini's Departure, a Brand-New Men's Collection at Gucci", Gucci appoints Alessandro Michele as new creative director, "Gucci's Alessandro Michele and the rebirth of the logo", The Dionysus Bag: An Icon For a New Century, Whatever Happened To Sex In Fashion? She also reduced the number of items sold by Gucci from 22,000 to 7,000.  He was tasked to reverse Gucci's declining sales by giving a new impetus to the brand.  In April 2018, Gucci inaugurated the ArtLab, a 37,000-square-metre center of innovation outside of Florence in Italy, where new leather goods, footwear, new materials, metal hardware and packaging are developed and tested. m.) directional and office building housing 400 new workplaces, meeting rooms, management rooms, main lobby/reception area and a 150seats conference room.  In 2011, the company opened the Gucci Museum (Gucci Museo) in Florence to celebrate its 90th anniversary. Ray served as Creative Director of Menswear for three years. Frida Giannini’s new Rome office.  In October 2019, Gucci launched a $1.5-million scholarship program for US students traditionally underrepresented in the fashion industry. Milan , Italy. A second NY shop opened in the Saint Regis Hotel in 1960, and a third on 5th Avenue and 54th Street in 1973, leading the locals to call this NY area "Gucci City". Project Name. In March 1963, Gucci opened its first French store near Place Vendôme in Paris. , In 1969, Giorgio, the son of Aldo, had sparked the first family feud by launching Gucci Boutique on his own, which was finally reabsorbed by the family group in 1972.  In December 2019, Gucci sued three dozen websites selling fake Gucci products. 2010), "Gucci Awarded $144.2M Against Online Counterfeiters", Gucci sues Alibaba over 'counterfeit goods', "Gucci is taking its fight against counterfeiting to the next frontier: the afterlife", Gucci won $ 9 million in a lawsuit for counterfeiting, Gucci wary of Chinese ecommerce tie-up because of fakes, "Gucci Goes After Alleged Counterfeiters in New Suit", Gucci ad banned over 'unhealthily thin' model, Gucci apologizes for controversial 'blackface' sweater, "Gucci apologizes after social media users say sweater resembles blackface", Gucci’s blackface scandal: Creative director breaks silence over controversial jumper, Gucci Launches Changemakers Program to Further Diversity, Sikhs Speak Out Against Gucci’s $800 Turban, Gucci hires diversity chief after criticism over insensitive designs, "Gucci launches diversity US scholarship program", Gucci owner Kering agrees record Italian tax settlement, "Model protests Gucci runway that featured straitjackets: 'Mental health is not fashion, https://en.wikipedia.org/w/index.php?title=Gucci&oldid=992591790, Manufacturing companies based in Florence, Articles with Spanish-language sources (es), Wikipedia indefinitely semi-protected pages, Creative Commons Attribution-ShareAlike License.  In June 2018, the brand launched 'Equilibrium', its platform to communicate on its social and environmental efforts and progress. The renovation aims to celebrate the original features of the building. The Gucci's developed a new tanning technique to produce "cuoio grasso", which became a Gucci trademark.  The feud around Gucci ended in September 2001 when all parties reached an agreement. Piuarch.  Both acclaimed and criticized for perpetually revisiting Tom Ford's archives, Frida Giannini eventually toned down Ford's explosive 'Porno Chic' props over the years « from sexy to sensual », and started to experiment with 'androgynous Bohemian' styles with a 19th-century reminiscence. Guccio Giovanbattista Giacinto Dario Maria Gucci (1881-1953) left Florence for Paris, and settled in London in 1897 to work at the high-end Savoy Hotel. He reviewed the pricing of each product and gradually raised Gucci's advertising budget from $6 million in 1993 to $70 million in 1997. After the war, Guccio Gucci distributed the shares of the company to his three sons (Aldo, Vasco, Rodolfo). , In April 2016, the UK's Advertising Standards Authority banned a Gucci online video ad because it starred an "unhealthily thin" model. Brera, Milano.  In July 2019, Gucci appointed a Global Head of Diversity to address the brand's latest issues with cultural diversity. Gucci became one of the first American cars to offer a special luxury trim package created by a famous fashion designer. , In April 2017, Gucci financed the restoration of the Boboli Gardens at the Uffizi Gallery in Florence.  To address this issue, Gucci launched the 'Gucci North America Changemakers Scholarship' program dedicated to foster diversity within the fashion industry with a $5-million annual fund to support non-profits and community-based programs involved with "the African-American community and communities of color at-large". There are also spaces dedicated to graphic design …  In November 2018, Gucci opened the Gucci Wooster Bookstore in New York, a 2,000-book shop curated by the founder of Dashwood Books David Strettell. While working as a bellhop there, he would load/unload the luggage of the hotel's wealthy clients, learning about their tastes in fashion, quality, fabrics, traveling conditions... Then he worked 4 years for the Compagnie des Wagons-Lits, the European rail company that specialized in upscale travel leisure, thus further enhancing his experience with luxurious traveling lifestyles.  In 2013, Gucci cracked down on 155 domain names used by counterfeiters to sell fake Gucci products.  In 2011, with the Venice Film Festival, Gucci also launched the 'Gucci Award for Women in Cinema' to underline the impact of women in film-making.  In January 2018, following a renovation, the Gucci Museum reopened with a new name, the Gucci Garden, and a new restaurant within its walls, the Gucci Osteria, managed by Massimo Bottura.  By the end of 2003, Tom Ford and Domenico De Sole made it official that they would not renew their contract with Gucci-PPR that ended in April 2004. , From 2005 to 2015, Gucci donated $20 million to UNICEF's Schools for Africa program. He also opened a small workshop to have his own leather goods made by local craftsmen. +1 877.482.2430 . In 2019, Gucci operated 487 stores for 17,157 employees, and generated €9.628 billion in sales (€8.2 billion in 2018). , From 1991 to 1993, Gucci's finances were still in the red, Maurizio Gucci was blamed for spending extravagant amounts of money on the company's headquarters in Florence (Via delle Caldaie palazzo) and in Milan. Facchinetti was elevated to Creative Director of Women's wear in 2004 and designed for two seasons before leaving the company. Leather became scarce, pushing Guccio Gucci to introduce other fabrics in the composition of the products, such as raffia, wicker, wood, linen and, jute. Nicola Zecchi, Gucci Corporate Architectural Services, Itro Architetti Paesaggisti, Peter Curtzon, Sara Pizzati, Stefano Boninsegna, Andrea Grassi, Enrico Santi, Silvia Trentanove, Antonio Romano, Filippo M. Messeri, Paola Portone, Michele Zanella, Via Don Lorenzo Perosi, 6, 50018 Scandicci Florence, Italy. During the 2010s, Gucci became an iconic 'Geek-Chic' brand.  Chime for Change was founded in February 2013 by Frida Giannini, Salma Hayek and Beyoncé as a global campaign for the improvement of education, health and justice for women worldwide. Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany. , Domenico De Sole, legal adviser to the Gucci family since the 1980s and CEO of Gucci since 1994, campaigned Gucci's leather manufacturers in Italy to keep working together and developed a partners' program to strengthen their ties.  In 2010, Gucci launched a partnership with the auction house Christie's to develop a wider repository of the brand's archives and provide an authenticity certification service. , Dawn Mello hired Tom Ford to oversee the women's ready-to-wear collection. , In September 2016, Gucci inaugurated the Gucci Hub, its new Milan headquarters built in the former Caproni aeronautical factory.  In 2000, Martin Scorsese had also announced plans to make a movie about the Gucci family. 566", "Gucci's Current Campaign: Recovering Its Elite Image", "Gucci Offers Some Airs On a Worn-Out G-String", "The Gucci Pubic Hair Ad Might Be More Controversial 15 Years Later", "THE TURNAROUND CHAMP OF HAUTE COUTURE GUCCI GROUP CEO DOMENICO DE SOLE TELLS HOW HE RESCUED A DYING BRAND--WITH NEW MARKETING, LOWER PRICES, AND "TERMINATOR TOURS."  In April 2017, Gucci won a lawsuit against 89 Chinese websites selling fake Gucci products. Save to PDF. , The name "Gucci" turned into an eponymous adjective, "I feel Gucci!" She moved Gucci's headquarters back from Milan to Florence, where the history of Gucci is deeply rooted. More from NEWS. Photos 15. m.), as well as construction works coordination. , Guccio's wife and children all worked in the shop.  The Flora scarf was designed in 1966 by Rodolfo Gucci and Vittorio Accornero for Grace Kelly Princess of Monaco who became a notorious consumer of Gucci products. VAT: 04294710480. The facade of the two-level pop-up is … In November 1953, Gucci opened its first US store on 5th Avenue and 58th Street in New York.  In 2020, Gucci launched an "Unconventional Beauty" ad campaign, including a model with Down syndrome. Gucci Hub headquarters Italy .  In March 1995, Maurizio Gucci was shot dead in the lobby of Gucci's Milan office. See insights on Gucci including office locations, competitors, revenue, financials, executives, subsidiaries and more at …  In February 2020, a second Gucci Osteria opened on the rooftop of the Gucci Rodeo Drive store in Los Angeles. This page was last edited on 6 December 2020, at 02:30. DIOR opens new boutique in the Swiss ski resort of St. Moritz. , In 1985, the Gucci loafer became part of the permanent collection of the New York Moma. 84,000 Gucci moccasins were sold in the USA alone that year. - November 24, 1997", "Sale of Gucci Lifts Investcorp Earnings", "How Italy's Gucci Changed From Has-Been to Talk of Town", "Pinault secures Gucci tie to frustrate LVMH - Mar. Gucci pledges €2 million to two crowdfunding campaigns to fight Covid-19, "Gucci goes carbon neutral in attempt to tackle climate crisis", Gucci boss says fashion label will be fur-free by 2018, Gucci Furthers Its Commitment To Sustainability With Gucci Equilibrium, Gucci goes carbon neutral in attempt to tackle climate crisis, Gucci joins The Lion’s Share Fund to support wildlife conservation, "At Gucci, Dressing for the Post-Human World", "Lady Gaga, Ridley & Giannina Scott Team On Film About Assassination Of Gucci Grandson Maurizio; Gaga To Play Convicted Ex-Wife Patrizia Reggiani", Cut! Investcorp bought the remaining 50% of Guccio Gucci S.p.A. from Maurizio Gucci in 1993, ending the family involvement in the group. The buildings have maintained their original appearance with exposed brick facades. Text description provided by the architects.  In October 2017, Gucci announced it would ban furs from its stores in 2018. Gucci has inaugurated their new headquarters in Milan, bringing to life the old Caproni factory in the eastern suburbs of the fashion capital. The redevelopment works of the whole neighborhood have started 3 years ago and the investment exceeds 150 million euros. These jeans were distressed, ripped, and covered with African beads, and were for sale for US$3,134 in Milan.  In 1994, Tom Ford was named creative director of Gucci. Aldo was criticized for developing most of the international business under Gucci America which he owned.  In July 2017, Gucci announced the launch of Gucci Décor, the first time the brand tested itself in the home decoration segment. You'll now receive updates based on what you follow!  In 2020, Gucci joined the UNDP-led Lion's Share Fund to support wildlife conservation. If you love design brand this outlet is a must visit — we went in the morning after 11am, queued for 25minutes and ended up spent 45minutes in the shop ! The company generated €9.628 billion in revenue (€8.2 billion in 2018), and €3,947 billion in profits (€3.2 billion in 2018). Headquarters : Florence, Italy .  In December 2013, Gucci inked a partnership with Twitter and Women Who Code to create the women-focused hackathon Chime Hack. The renovated and extended industrial structure built in 1915 has become a hub for its offices as well as a runway, showroom and restaurant. She revived the Bamboo bag and the Gucci loafer. The project, developed by Piuarch, is organized abroad through a large covered plaza and, inside, through a series of modular structural bays that rearrange these hangars. Gucci is a luxury fashion house that manufactures handbags, ready-to-wear, shoes, and accessories (including jewelry and watches).  The Gucci Osteria was awarded one Michelin star in November 2019.  In 1988, Maurizio Gucci sold almost 47.8% of Gucci to the Bahrain-based investment fund Investcorp (owner of Tiffany since 1984), and withheld the other 50%. In 1999, Gucci was acquired by the French conglomerate Pinault Printemps Redoute. By 1969, Gucci managed 10 shops in the USA. A large shopper bag in Prada cost around 500€ and in gucci for the price only medium size bags ! A series of abandoned hangars is the place chosen for the new headquarters of the Gucci brand. Hollywood turns Gucci family saga into an epic drama, Gucci Family Doesn’t Want Ridley Scott’s Gucci Movie to Happen, Inside the deadly Gucci family feud: Book reveals why designing woman plotted ex’s murder, Gucci America, Inc. v. Frontline Processing Corp.: 721 F. Supp. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands. Frida Giannini - a Gucci handbag designer since 2002, head of accessories since 2004, and creative director of women's ready-to-wear and accessories since 2005 - was appointed creative director of Gucci in 2006. It’s a 4 storey (12.000 sq. Gucci Official Site United States. The old Caproni factory, built in 1915 in the eastern suburbs of Milan, has been brought back to … , In 2008, Gucci launched the Gucci Tribeca Documentary Fund, an $80,000 fund to finance movies promoting social change and presented at the Tribeca Film Festival.  By the mid-1980s, the brand was involved in « thousands of confiscations and lawsuits all over the world ».  She also developed "neo-classics" such as the New Bamboo and the New Jackie handbags. Italian studio Piuarch transforms the site, previously used for designing assembling and testing airplanes, into a large complex holding offices, a showroom and spaces for holding fashion shows.  In April 2016, Gucci's anti-counterfeiting legal actions backfired when the targeted products were the papier-mâché shaped exactly like Gucci products and burned by Chinese people during the ancestral Qingming Jie tradition. , In December 2014, Marco Bizzarri, former CEO of Bottega Veneta, was named CEO of Gucci. The new Gucci Headquarters Building is the main office and directional building inside the Gucci Campus located in Florence, Italy. Its product lines include handbags, ready-to-wear, shoes and accessories, makeup, fragrances, and home decoration. In October 1968, Gucci opened a store on 347 Rodeo Drive, driving many Hollywood stars to endorse the brand. During WWII, the artisans of Gucci worked on making boots for the Italian infantry.. , The earliest known instance of the word being used in this sense is found in the September 1999 issue of Harper's Bazaar, in which singer Lenny Kravitz describes his bedroom as "very Gucci. The canvas, however, was distinguished by a signature double-G symbol combined with prominent red and green bands. The rombi motif, a Gucci signature, was created.  Gucci launched Gucci Perfumes (Il Mio Profumo) and its first watch (Model 2000) in 1972, its first franchised store in the US in 1973, and opened the Gucci Galleria in its Beverly Hills store in 1977, a private art gallery adjoined to the store and reserved to premium clients who were given a golden key to access it. ' props was named creative director of Menswear for three years over the world.... 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