Founder Jeff Bezos has publicly referred to the Amazon.com mission statement as the guiding force behind his leadership decisions many times in the company's history. Amazon also uses this mission as a vision statement, making it even less valuable as a communication tool. Such internal factors in this aspect of the SWOT analysis enable business development toward the fulfillment of Amazon’s corporate mission and vision statements. Why it works: Amazon’s mission is cut-and-dry about what they offer to customers. Founded by Jeff Bezos of Albuquerque, N.M., Amazon originally sold books and … Vision: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. In addition, the company makes no mention of the values in the statement or somewhere else on their website (except for leadership values) so it’s a bit unclear as to what guides organizations actions or major decisions. Amazon's mission statement says "Our vision is to be earth's most customer-centric company, to build a place where people can come to find and discover anything they might want to buy online." Amazon vision statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” The corporate vision statement provides organizational direction toward a desired future condition of the business. Here are their vision statements: Amazon: “Our vision is to be earth's most customer centric company; to build a place where people can come to … Amazon mission statement is to "serve consumers through online and physical stores and focus on selection, price, and convenience." Vision statements, on the other hand, are future-based and meant to inspire and give direction to employees of the company rather than customers. Leaders start with the customer and work backwards. The mission statement of Amazon.com has always centered around its primary focus—the online Amazon.com customer. Southwest Airlines. ... Amazon… Amazon’s vision statement brings these elements together into one unified goal: “To be Earth’s most customer-centric company.” 10. Amazon.com Inc.’s vision and mission statements have pushed the company to become the largest online retailer in the world. Since it began in 1994, Amazon.com has had a clear focus and a solitary mission. Mission, Vision, and Values of Amazon. Amazon’s Weaknesses (Internal Strategic Factors) Amazon’s weaknesses present challenges that … Customer Obsession. Company: Amazon Mission: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience. Amazon employees use the Leadership Principles every day as we’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. Mission Statement: “"Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. This success is attributed to stringent measures to ensure that the mission and vision statements are fulfilled.